Growth Hacking Lesson of the Week

This week I was writing an article at RMS about a project that was launching their MVP.

Shortly, I virtually met the founder on one MeetUp group, and after his presentation of the app about to launch, I decided to share his story and to stay connected.

The article went live, and in less than 24 hours, the number of downloads and active users was surprisingly positive. The barrier of 100 was beaten.

Obviously, it came as very good news. Everyone I talked about the project was optimistic about it.

The Same day, on my Linkedin, I see this post from Alex Rangevik:

IMG_1604

I completely understood that yes, the people I was writing about were not fucked, and I shared the message because it was such a nice coincidence.I´m still wondering if they decided to focus on the Product Market Fit or if they k

I got no reply, which I understand since they have enough work to do now, but I´m still wondering if they decided to focus on the Product Market Fit or if they kept trying to Grown and Scale.

I guess indeed they went for Grow.

We will keep an eye on them.

For those interested in the Growth Hacking topic, I recently interview Tomas Herzberger exactly about the importance of it for start-ups. Find some answers here:

https://rhein-main-startups.com/2017/07/14/the-importance-of-growth-hacking-for-startups/

 

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